VP B2B Sales

Key Responsibilities:

Sales Strategy & Leadership:

  • Develop and execute a comprehensive B2B sales strategy targeting Walmart, Target, and Costco to drive revenue growth and market share.
  • Establish and manage high-level relationships with key buyers, category managers, and stakeholders within these retailers.
  • Identify new business opportunities, market trends, and competitive insights to stay ahead in the retail landscape.
  • Drive pricing, product placement, and promotional strategies in alignment with retail partner needs.

Business Development & Revenue Growth:

  • Expand existing retail accounts and acquire new business within the mass retail channel.
  • Negotiate contracts, terms, and trade agreements with key retail partners.
  • Monitor sales performance metrics and develop actionable insights to optimize revenue streams.
  • Collaborate with internal teams (Marketing, Product, Supply Chain) to ensure seamless execution of sales initiatives.

Team Leadership & Cross-functional Collaboration:

  • Lead, mentor, and grow a high-performing sales team.
  • Work closely with finance, operations, and marketing teams to align sales strategies with business objectives.
  • Develop forecasting models to ensure optimal inventory levels and supply chain efficiency.

Required Skills:

  • 15+ years of experience in sales management, preferably within the home textile and kitchen goods sector.
  • A strong history of scaling sales and driving business growth across mass-market and e-commerce channels.
  • Proven ability to manage relationships with key retail stakeholders effectively.
  • Exceptional negotiation, communication, and interpersonal skills.
  • Experience in leading sales teams and collaborating with cross-functional entities, including marketing and product development.
  • A strategic thinker with strong analytical capabilities, with a focus on data-driven decision-making.